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MacroView

Created at Self-titled
Creative Director: Jake Smallman and Paul Monkivitch
Designers: Andy Giddings, Marcus Bichel


MacroView specialises in Document Management solutions, with a flexible digital product that assists in workflow, compliance, automation, and email and document management. 
With over 25 years of experience, MacroView was beginning to lose customers to newer products with larger investments in brand and marketing. Although many document management and workflow products exist, MacroView integrates into Microsoft office products such as SharePoint, Teams and PowerPoint, removing the need for teams to upskill and learn new software. 

This point of difference informed the strategy outcome of MacroView being a ‘Super-charger’; rather than pivoting to different software in the pursuit of efficiency, MacroView ‘supercharges’ the software that teams are already proficient in. 

The brand system subverts the clean, soft approach of competitors, instead opting for a kinetic, typographic system that draws on visual cues in the sport sector, while alliterative language calls out a variety of benefits in a simple and punchy way. 

I worked on this project from beginning to end; from desktop research, through to design concepts and development, website design and roll-out. 

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